As creators and brands dip their feet into Instagram seo, it’s vital that your account is easy to discover — and one to remember.A key issue? The right Instagram username.

But what is your Instagram username? Why is it crucial? And how do you pick out the right one?

We’re revealing our pinnacle pointers that will help you choose the high-quality Instagram username, plus the entirety you want to understand earlier than making the huge transfer.

What is an Instagram Username (or handle)?

Now not to be pressured with your show name, your Instagram username (or Instagram take care of) is the profile deal with that facilitates make your account more discoverable on the platform.

It’s unique to you and your account, preceded by an “@” symbol, and can include up to 30 characters of letters, numbers, and symbols.

While choosing an Instagram username may seem like a small decision, picking the right one can establish your brand identity and discoverability right off the bat.

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What Is a Good Username for Instagram?

A good username for Instagram is simple, memorable, and consistent on other social platforms (more on that later).

Here are our top five tips to help you choose the right one:

  1. Make it Simple

  2. Get Creative

  3. Let Your Brand Shine

  4. Be Consistent

  5. Keep Long-term Goals in Mind

Tip #1: Make It Simple

Instagram usernames can contain letters, numbers, periods, and underscores — but you might not want to include all of those.

The bottom line? The easier your username is to spell, the easier it is to search.

With this in mind, it’s worth keeping your username free from tricky words and complex combinations.

Tip #2: Get Creative

A simple Instagram username doesn’t necessarily mean boring. You can get creative (within reason) too!

Memorable usernames are more likely to be searched for, which can directly impact your follower count.

One way to make a memorable username is to use a play on words.

Take creator community The Leap for example. Their username, @maketheleap, cleverly uses their brand name to nudge your follow:

But if your brand name isn’t a good fit for wordplay, you can still make your username memorable with other techniques.

Take note of how digital artist Jamielyn Kane uses punctuation in her Instagram username to mirror the Photoshop file format:

The takeaway? A little bit of creativity can go a long way.

Tip #3: Let Your Brand Shine

While there are over 1B monthly active users on Instagram, you may still be able to nab your business’ username — especially if it’s unique.

From clothing brand @brunettethelabel to Rihanna’s skincare line, @fentyskin, sometimes direct is best.

The takeaway? Make it easy for current (and potential) followers to find you via search right away.

Remember, simplicity is key.

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Tip #4: Be Consistent Across All Platforms

Before you choose your Instagram username, it’s a good idea to check if it’s also available on other social media platforms.

Not only is this important for consistency, but it’s a great way to cross-promote your social profiles.

With the same username, a follower on TikTok or Twitter can easily search and discover your profile on Instagram. Simple as that.

NOTE: Although Instagram usernames have a 30 character limit, this isn’t always the case for other platforms. Twitter usernames, for example, only allow up to 15 characters.

Tip #5: Keep Long-term Goals in Mind

Highlighting you or your brand’s niche in your Instagram username can be a great discoverability hack.

However, it’s important to keep your long-term social media and business goals in mind.

For example, if you’re a brand who plans on diversifying your product range in the future, don’t tie yourself to just one product in your Instagram username.

Instead, opt for more generic terms that give you the freedom to grow in the direction you’re aiming for, like @shopbando.


Thinking ahead can save you from a rebrand further down the line — which could impact your discoverability and engagement.

How to Change Your Instagram Username

Once you’ve nailed down the perfect Instagram username, making the switch is easy.

Here’s how to change your Instagram username in a few easy steps:

Step 1: From your profile, tap “Edit Profile” below your Instagram bio.

Step 2: Tap “Username” to type your new Instagram username in the space provided, and “Done” to seal the deal.

And just like that, your new Instagram username is live. ✨

Do You Need To Change Your Instagram Username?

Once you’ve chosen an Instagram username, the best option is to stick with it.

Why? Changing your Instagram username too often can confuse your followers and potentially lead to a rise in unfollows.

However, if you think any of our tips would improve your current handle, this is your sign to make the switch.

TIP: A great Instagram bio is just as important to establish your brand identity on Instagram. With by Later, you can level-up your bio in just a few clicks. Sign up today:

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Your Instagram Username Questions, Answered

Still got questions about Instagram usernames? Well, we’ve got answers.

How Do You See Your Old Instagram Usernames? 

Checking out old Instagram usernames is easy. Here’s how to take a blast to the past, in a few simple steps:

Step 1: From your profile, select the three horizontal lines in the top right corner of your screen.

Step 2: Tap on “Your activity.”

Step 3: Scroll down and select “Account History” to see all the changes you’ve made to your account.

To find past usernames, tap “Update type” on the top of your screen, and filter to “Usernames.”

And much like that, you’ve received get right of entry to in your beyond Instagram usernames.

After I try to exchange My Username, Why Does It Say “Username now not to be had”?

In case you’re hit with the “username no longer available” alert, it method the Instagram username you’ve selected is already taken.

How Do i get an Instagram Username That’s Already Taken?

Except you’re willing to slip inside the DMs of the account proprietor (and probable spend a few $$ for them to present it to you), your nice guess is to choose a exclusive Instagram username.

TIP: To avoid coming up with a completely new username, try any other variant of your best username the usage of a further number or symbol.

How many times Can you exchange Your Instagram Username?

Beware: you may best trade your Instagram username twice before ready 14 days to do so again.

However within the occasion that you’ve mistakenly selected a brand new call, you could constantly alternate it returned to a previous username — with out waiting 14 days.

And there you have got it — the whole lot you want to select and trade your Instagram username in 2023.

Bear in mind this us tagging you to make the switch.

P. S. Later is a social media scheduling tool relied on by using 4M+ brands, social media managers, and creators. Create a free account and agenda your social media posts earlier:

By aloinsta admin

Hello, my name is Sara, and I'm a translator and content developer. We aim to explain everything about Instagram tutorials, tips and techniques on this page. You are welcome to ask us any questions or if you have any problems please email us and leave a remark and we will respond as soon as possible. Stay in touch with our team by signing up for our email newsletter.

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